From funded to scalable
Shift Zero: where scale starts.
The moment between raising capital and scaling your company is where the GTM foundation gets built. GTM Shift Zero provides the leadership, operators, and execution to build a repeatable growth engine before you scale headcount and spend.
Funded
Shift Zero
Repeatable
Scalable
The Problem
Funding doesn’t create a GTM engine.
After raising capital, startups often rush to add AEs, BDRs, marketers, agencies, software, and managers before proving the underlying GTM motion.
The usual path
Raise capital → Hire headcount → Add tools and agencies → Increase spend → Try to figure out what works
The Shift Zero path
Raise capital → Validate ICP and offer → Build pipeline motion → Create the operating system → Scale what works
More headcount does not fix an unproven GTM model.
What is Shift Zero?
Get the shift right before you scale.
Shift Zero is the operating phase between funding and scale. It is where you determine who to target, what to sell, how to generate pipeline, how sales should run, and which systems, metrics, and roles truly matter.
ICP
Offer
Messaging
Pipeline
Sales
Customer
Scale
Services
Build the growth engine before you scale it.
Fix what’s holding back growth, then deploy experienced operators to help execute.
Know What to Fix
Find the GTM gaps before you add more people or spend.
Assess Your GTM
GTM Assessment · Strategy · Revenue Model · Team Design
Build Your Pipeline Engine
Create repeatable pipeline with high-quality BDR talent on demand — and hire when it makes sense.
Build Your Pipeline Engine
ABM · Outbound · Demand Gen · Fractional BDRs
Make Revenue Predictable
Turn revenue targets into a repeatable sales engine with experienced sales talent on demand.
Build Your Revenue Engine
Sales Process · Deal Execution · Fractional AEs · RevOps
Build a Product the Market Wants
Connect product, customer insight, and GTM so you build what the market will buy.
Strengthen Product-Market Fit
Product Management · Customer Discovery · Positioning · Pricing
Build Your First GTM Team
Deploy the right operators now, then hire the proven ones when you’re ready.
Build Your GTM Team
Leadership · Recruiting · Ramp · Coaching · Option to Hire
Turn Customers Into Growth
Improve retention, expansion, referrals, and the value of every customer.
Build Customer Growth
Customer Success · Retention · Expansion · Referrals
Start fractional. Prove it. Hire when it makes sense.
Leadership · BDR · Sales · Marketing · RevOps · Product · Customer Success
Deploy experienced GTM talent on demand. Keep the team fractional or convert the right people into permanent hires.
Deploy operators → Execute alongside the company → Prove the model and talent → Convert the right people into permanent hires
How It Works
Validate first. Scale second.
01 — Assess
Find the gaps holding back growth
02 — Design
Build the system to close them.
03 — Execute
04 — Scale
Who It’s For
Built for the stage where GTM gets complicated.
Seed / Series A
Early traction, but no repeatable GTM system yet.
Build the foundation before adding headcount.
Broken GTM
Growth has stalled despite added spend and people.
Fix the system before investing more.
Why Shift Zero
Operators, not advisors.
Shift Zero is designed to work inside the business — not deliver a strategy deck and disappear.
Operator Credibility
Built from operating experience.
GTM Shift Zero was built from firsthand experience building and scaling revenue organizations across SaaS from $0-$100m ARR
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Operating experience placeholder
Resources / IP
Build your GTM system.
Practical frameworks, models, and tools for founders building the next stage of growth.
What Should Your GTM Team Look Like at $1M–$5M ARR?
A practical framework for sequencing GTM hires.
How Much Pipeline Do You Need to Reach Your Revenue Goal?
Work backwards from revenue into pipeline, opportunities, meetings, and activity.
Explore Resources
Ready for the shift?
Before you scale, get the engine right.
If you’re raising, recently funded, or trying to fix an underperforming GTM motion, let’s map out what should happen next.